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50 DAYS WITH ROSE

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Commissioned by renowned advertising agency M&C Saatchi for Tyrrell's Wines to launch their sparkling rose, Arabella Rose, 50 Days With Rose was a real time romantic adventure as seen on Facebook.  It's now available as a free ebook on iTunes.

 

 

Check out Arabella's Facebook page

   Download free today on iTunes!

.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 

 

 

 

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THE LAUNCH

 

 

Ally hosting

the launch of Arabella Rose for Tyrrell's Wines

 

 

.  .  .  .  .  .  .  .  .  .  .  .

 

 

THE FACEBOOK PAGE

 

 

The moment Arabella

hit 1000 "likes"

 

 

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THE EBOOK

 

 

Out now through iTunes!

 

 

.  .  .  .  .  .  .  .  .  .  .  .

 

THE WINE

Arabella Rose

A sparkling rose by Tyrrell's Wines

 

.  .  .  .  .  .  .  .  .  .  .  .

 

THE YOUTUBE CHANNEL

 

 

Youtube Launch Ad

for 50 Days With Rose

 

 

Arabella Rose Case Study

(How she came about)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BEHIND THE SCENES

  

I’m asked if I'd like to become involved in writing projects all the time, mostly by people who are certain they have the perfect idea for a story, if only I would write it for them!

Then one day I got an email that was kind of the same, only a million times better.  Would I be interested in partnering up with Tyrrell’s Wines to write an online novel about a fresh, sparkling and sophisticated character named Arabella Rose to help launch their new sparkling rosé?

They had me at “We’ll send you a bottle for inspiration”.

Beyond even that incentive, the brief sounded like so much fun –  following their namesake character, Arabella Rose, as she travelled from Sydney to London, Paris, New York, Los Angeles, and finally to Melbourne, hitting fashion, food and fun hotspots, with a whole bunch of romance along the way.   The rest was up to me.

Needless to say I began writing the thing before I’d even put down the phone after the PR agency's first call.

50 Days With Rose is exactly the kind of story I love to write; exuberant, funny, romantic, with highs and lows and plenty of heat.  The Arabella they had in mind could slide into an Ally Blake book without batting a lash.  She’s likable, lovely, and self-deprecating.  Hurt in love yet hopeful.  And as with any great romance heroine, she has a touch of fantasy about her.  She has slightly better shoes, slightly more expendable income, and the men she meets are slightly more fabulous than those we’d bump into on the street.  I wrote a story outline I a day, sent it to the agency, and it was agreed to on the spot.  I was born to write this project!

Except for one little thing...

I write long.  My 50,000 word Harlequin romances are closer to 70,000 at first draft stage.  And Arabella’s story takes place on her own bespoke Facebook page - facebook.com/50dayswithrose.  Meaning her entire story takes place in post-sized snippets, maximum three lines, three times a day.  Gulp!

Though entirely pre-written before the story began, Arabella’s journey was posted in real time, oftentimes from the actual overseas locations - cool, huh! - meaning I had to create context, friends, family, a past, motivation, goals, hopes, dreams, fears, themes, a love affair or two, and book her an imaginary yet entirely feasible 50 day holiday! (Cue me madly googling flight times, events in each city, weather patterns, designer's websites to make sure places were open on certain days.  Do the guards change daily at Buckingham Palace?  No they don’t.  The changing of the guard occurs at 11:30am and only on odd days in November.)

Thankfully, I’d been to every city Arabella travels to - see, we were meant to be! - so using the classic write-what-you-know adage I was able to add colour from my own experiences.  I have braved the $9.99 buffet at the Boardwalk in Las Vegas.  I once miraculously survived a madcap cab ride from Newark Airport to New York City.  I too ordered cannelloni from the French only menu at Café Procope in Paris only to end up with huge tubes of raw salmon.

But then half the fun of this job is writing the made-up bits; the what-ifs and wouldn’t-it-be-wonderfuls.  I was never serenaded in Paris by a guy who looks like Johnny Depp in Chocolat, more’s the pity.  I never attended a party at Chateau Marmont in LA.   I’ve never been kissed ‘til I saw stars on the top deck of a double-decker bus.

And that's where Jack came in.  Great romance hero name Jack – strong, masculine, a bit of a lad.  Funny that in twenty-three published books I’d never written a Jack.  Arabella clearly had dibs.

I imagined Arabella having more than one romance on her adventure, and she acquits herself nicely on that score.  And yet Jack - the big, gorgeous, impossible, untouchable, workaholic colleague she plans to keep well and truly in her rear view mirror, is never completely out of her thoughts.  Or, as it turns out, her life.

It was a dream, this project, from start to finish.  The ad and PR creatives uber-talented and great fun.  And I so enjoyed watching Arabella’s story unfold in my own Facebook news feed.   With over 1000 likes in her first 5 days seems I wasn't the only one!

With the explosion of social networking as a promotional tool, I wonder if we won’t see more and more writers unleashing narratives unto the world in this manner.  It’s free, and it’s instant, with a seductive tease built in.  “Like” this?  Click one little button and from that moment on, oila, the story comes to you!

As a nice little aside...the girl who plays Arabella Rose in the photographs and the guy who plays Jack have ended up having a real life romance because of this project!  Must say, it does make me feel a little like a fairy godmother.

As for Arabella Rose - did she have a happy ending in store?

You’ll just have to “like” her to find out.

 

 

Like it?  Read it!

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